College of Association Marketing
Online and In-person Education Programs for Association Professionals
Web Usability and Its Impact On Your Brand, Marketing and Response Rates
March 24, 2010 Added Bonus #1
12 PM EST
A good website is more than just a pretty website. There is an art and a science to website design and layout. Unfortunately many associations fall short in both areas and end up having confused, frustrated and even angry web visitors. This webinar will use websites submitted by actual registrants and other industry examples to show how you website usability can positively or negatively impact your brand, marketing and response rates.
Presenter: Dave Coriale, President, DelCor
CAE Credits: 1 (attendee must submit to ASAE)
Areas of Focus
This webinar will look at the design, layout and content of your website from numerous perspectives including:
All participants are welcome to submit the url for their own websites to the presenter as there is a chance that your website may be selected to be analyzed and used as an example during the webinar itself. What a great opportunity for some free consulting and analysis!
Added Bonus #2
The first 2 associations to register will receive a free expert review of a website of their choice. This review will be done by DelCor's incredibly knowledgeable staff and will be valuable to the associations that receive it. The expert review will also be sent to all registrants after they are completed so all attendees can see the types of things they may want to look at during their own expert review.
