College of Association Marketing
Online and In-person Education Programs for Association Professionals

Improving Your Marketing Through Technology
Improving Your Marketing Through Technology


March 18, 2010
8:30am - 3:30pm
Mathematical Association of America Conference Center
1781 Church Street,
Washington, DC

The seminar will give you all the tips, tricks and sound marketing techniques you need to use technology effectively in your marketing efforts. We have brought together a group of industry experts that will not only show you what technology can do, but also show you the right times to use it.  

Format: Our unique format strikes a balance between podium presentations and interactive roundtables. We have purposely developed a structure that optimizes the knowledge and expertise of both the presenters and the attendees. Unlike association-sponsored conferences for which we are frequently speakers and sometimes planners, the advantage of this format is that it allows a small, well defined group of individuals to learn together—making some friends and learning more than one can from a single audience question on what makes this special.

CAE Credits:  5 (attendee must submit to ASAE)

Presenters: Rich Finstein, David Gammel and Rich Lightfoot

"Homework":  It is strongly suggested that every attendee submit samples in advance, or bring samples to the seminar, that they want reviewed and critiqued by subject matter experts and other attendees.  

8:30am - 9:00am
Breakfast and Networking
9:00am - 9:15am Introductions and Goals
9:15am - 10:30am Successful Email Marketing
10:30am - 10:45am Break
10:45am - 11:45pm Using Technology in Your Print and Email Program
12:00am - 12:15pm Break/Lunch Service
12:15pm - 1:15pm Brainstorming:
Challenges and Solutions
1:15pm - 2:15pm Key Principles in Data Mining
2:15pm - 3:30pm

Online Marketing Mastery: The Digital Secrets to Association Success

 

Register Now

Or pay by check:
Scott Oser Associates, Inc.
10504 Prairie Landing Terrace | North Potomac | MD | 20878
Areas of Focus
The key elements of our presentation include 

Successful Email Marketing
Defining strategic email marketing
How to create member-centric email marketing
Applying member data and profiles
Creating content that matches profiles
Including member-centric principles for emailing
Making an investment in your members with a well- rounded program
10 Common email marketing mistakes (and how to avoid them)

Variable Data Marketing
How do you determine success of a variable data personalized marketing campaign?
How do you use your prospect and customer data?
How do you develop a "value" offer strategy?
How do you develop your design to maximize success?
The importance of testing

Online Marketing
Getting your messages to the right people, with the right offer, and converting them to customers/members
The inter-related roles of your database, website, e-mail, and other electronic assets and channels.
Why measurement is the key to both success and failure and how to make sure you are unlocking the right door.
A simple, tested, proven, model for building a modern integrated marketing campaign that will improve your results immediately.
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