College of Association Marketing
Online and In-person Education Programs for Association Professionals
Format: Our unique format strikes a balance between podium presentations and interactive roundtables. We have purposely developed a structure that optimizes the knowledge and expertise of both the presenters and the attendees. Unlike association-sponsored conferences for which we are frequently speakers and sometimes planners, the advantage of this format is that it allows a small, well defined group of individuals to learn together—making some friends and learning more than one can from a single audience question on what makes this special.
March 18, 2010
8:30am - 3:30pm
Mathematical Association of America Conference Center
1781 Church Street,
Washington, DC
The seminar will give you all the tips, tricks and sound marketing techniques you need to use technology effectively in your marketing efforts. We have brought together a group of industry experts that will not only show you what technology can do, but also show you the right times to use it.
CAE Credits: 5 (attendee must submit to ASAE)
Presenters: Rich Finstein, David Gammel and Rich Lightfoot
"Homework": It is strongly suggested that every attendee submit samples in advance, or bring samples to the seminar, that they want reviewed and critiqued by subject matter experts and other attendees.
Online Marketing Mastery: The Digital Secrets to Association Success
8:30am - 9:00am
Breakfast and Networking
9:00am - 9:15am
Introductions and Goals
9:15am - 10:30am
Successful Email Marketing
10:30am - 10:45am
Break
10:45am - 11:45pm
Using Technology in Your Print and Email Program
12:00am - 12:15pm
Break/Lunch Service
12:15pm - 1:15pm
Brainstorming:
Challenges and Solutions
1:15pm - 2:15pm
Key Principles in Data Mining
2:15pm - 3:30pm