College of Association Marketing
Online and In-person Education Programs for Association Professionals
October 20, 2009 Who should use Social Media? Developing your social media plan
12 PM EST
No matter what association you work for there is no escaping Social Media. This introductory, detailed webinar will give even the most inexperienced technophobe the key information they need to better understand the three most used social media sites, Facebook, Twitter and LinkedIn.
Presenters: Ted LaBarbera, Deirdre Reid
CAE Credits: 1 (attendee must submit to ASAE)
Areas of Focus
The key elements of our webinar are as follows:
Why Social Media?
What are the reasons to use Social Media?
What are the primary benefits of using Social Media?
Demographics
Data
Trends
How do you get started?
Personal use
The Importance of lurking and listening
Picking your social media team
A peak at the three most popular sites
Facebook
LinkedIn
Twitter