Small Staff Association Marketing

College of Association Marketing
Online and In-person Education Programs for Association Professionals

Small Staff Marketing Workshop

Small Staff Marketing Workshop

February 2 and May 5, 2010
8:30am - 3:30pm
Mathematical Association of America Conference Center
1529 18th Street, NW

Individuals that are brave enough to work in small staff associations face challenges that are not found in associations that are larger in staff size. Small staff professionals tend to wear multiple hats and be the masters of multiple domains. Regardless of how small the staff is at any associations membership, marketing and branding are critical to their long term success. This unique, hands-on seminar was created to serve the unique needs that small staff association professionals face each and every day.

Goal: Our goal is to provide targeted, high level marketing expertise at a fair price in a convenient location.

Format: Our unique format strikes a balance between podium presentations, interactive roundtables and facilitated conversation. We have purposely developed a structure that optimizes the knowledge and expertise of the presenters, facilitators and the attendees. Unlike association-sponsored conferences for which we are frequently speakers and sometimes planners, the advantage of this format is that it allows a small, well defined group of individuals to learn together—making some friends and learning more than one can from a single audience question on what makes this special.

CAE Credits: 5 (attendee must submit to ASAE)

Presenters: Cedric Calhoun, Matthew D'Uva, Nancy Green, Shira Harrington and Sam Horn.

"Homework" Before this we will ask all registrants to think about their challenges and what they want the speakers and the other attendees to help them address. This is a true workshop so the more participants come prepared the higher the ROI they will receive.

BONUS - 1 copy of Sam Horn's books, Pop! and Tongue Fu!, will be raffled off at each seminar.

Schedule

8:30am - 8:45am	Coffee and Networking
8:45am - 9:15am	Introductions and Goals
9:15am - 10:45am	Branding your association
10:45am - 11:00am	Break
11:00am - 1:00pm	Interactive table discussions/lunch
1:00pm - 1:15pm	Break
1:15pm - 1:45pm	Case study and best practices on association branding
1:45pm - 2:15pm	Case study and best practices in membership marketing
2:15pm - 2:45pm	Case study and best practices in meetings marketing
2:45pm - 3:15pm	Panel discussion
3:15pm - 3:30pm	Final Questions/Comments

Or pay by check:
Scott Oser Associates, Inc.
10504 Prairie Landing Terrace | North Potomac | MD | 20878

Areas of Focus
The key elements of our presentation include:

Branding:
Why is it important?
What is your current brand?
How do you make your brand POP!
How do you weave your brand through all of your collateral, campaigns and conferences?

Membership:
As a small staff association what are the most important things to make sure are accomplished?
How do you optimize your human and financial resources to be as effective as possible?
Should you outsource or not?
How do you improve your recruitment and retention strategies?

Meetings marketing:
How do you maximize your overall meetings revenue?
What are the keys to success for your meetings marketing program?
How does your brand play into your meetings success?

Group discussion
Reviews of successful programs.
Compare your performance to common marketing benchmarks.
Diagnose your performance.
Identify areas where you have the greatest opportunity to improve.

Does it work? All of our seminars have received fantastic reviews. After the session many of our attendees have remained in touch and we are always happy to advise attendees in areas where new issues crop up or you simply need more elaboration on points we have made in what can become a packed 7-hour program!