January 20, 2010
8:30am - 3:30pm
Society for Human Resource Management Conference Center
1800 Duke Street
Alexandria, VA

This "show-and-tell" heavy seminar is being held for just one reason--to help every association attending improve their marketing ROI through techniques in production. This will be a very hands-on session, with many sample packages and case studies, along with the examples you provide, so we can give you ideas and tips you can use immediately. These  case studies and samples will be used to demonstrate tips, techniques and best practices that any association can consider for their own marketing efforts.   

Format: Our unique format strikes a balance between podium presentations and interactive roundtables.  We have purposely developed a structure that optimizes the knowledge and expertise of both the presenters and the attendees. Unlike association-sponsored conferences for which we are frequently speakers and sometimes planners, the advantage of this format is that it allows a small, well defined group of individuals to learn together—making some friends and learning more than one can from a single audience question on what makes this special.

CAE Credits:  5 (attendee must submit to ASAE)

Presenters: Rich Lightfoot, Scott Oser, Kevin Whorton

"Homework":  It is strongly suggested that every attendee submit multiple samples in advance, or bring multiple samples to the seminar, that they want reviewed and critiqued by subject matter experts and other attendees.