Growing Your Revenues

College of Association Marketing
Online and In-person Education Programs for Association Professionals

Growing Your Revenues: A Look Beyond Membership

Growing Your Revenues: A Look Beyond Membership

June 30, 2010
8:30am - 3:30pm
Society for Human Resource Management
1800 Duke Street
Alexandria, VA

As we go through challenging economic times it is very important that we diversify our revenue streams and make money on more than membership dues. This seminar will give you numerous ways to improve your financial situation today and into the future..

Goal: Our goal is to give you the strategy, tactics and tips you need to increase the revenue generated from your non-dues revenue efforts. This includes everything from understanding your assets, to pricing and packaging your assets, to marketing and selling the assets your association has that others will value.

Format: As always our unique format strikes a balance between podium presentations and interactive roundtables. We have purposely developed a structure that optimizes the knowledge and expertise of both the presenters and the attendees. The advantage of this format is that it allows a small, well defined group of individuals to learn together and address real life examples.

CAE Credits: 5 (attendee must submit to ASAE)

Presenters: John Bell, Lewis Flax, Evan Shubin, Chris Ware

Tentative Schedule

8:30-8:45a	Coffee and Networking
8:45-9:00a	Introductions and Goals
9:00-10:00a	Developing your non-dues revenue program
10:00-10:15a	Break
10:15-11:15a	Program implementation and optimization
11:15a-12:15p	Brainstorming: Challenges and Solutions
12:15-12:30p	Break/Lunch Service
12:30-1:30p	Collaboration to Grow Revenue
1:30- 2:30p	Growing Your Meeting Revenue
2:30-3:30p	Growing Your Sales Program With Limited Resources

Or pay by check:
Scott Oser Associates, Inc.
10504 Prairie Landing Terrace | North Potomac | MD | 20878

Areas of Focus
The key elements of our presentation include:

Developing your non-dues revenue program

Understanding and valuing your assets (conferences, events, advertising and much more)
Packaging your assets for success
Expanding relationships beyond conferences, events, and advertising
Effectively managing these efforts when different programs, departments, and budgets are involved
How to avoid repeatedly reaching out to the same companies for additional support
Economic impact on program

Program implementation and optimization

Defining roles within your organization
Working with corporate partners
Developing a successful sales team
Working with limited resources
Using the economy to your advantage

Working with other organizations to strategically grow your revenue opportunities

Business rules for collaboration and partnerships

Potential pitfalls to partnerships

Steps to development of successful partnerships

Increasing Meeting Revenue

Utilizing exhibitors in the attendee marketing process
Using email to increase attendance
The power of a multi-faceted marketing campaign