Marketing Forum

College of Association Marketing
Online and In-person Education Programs for Association Professionals

Association Marketing Forum

Association Marketing Forum

July 14
8:30am - 3:30pm
Mathematical Association of America Conference Center
1529 18th Street, NW

The Association Marketing Forum has been held successfully a number of times in the Washington, DC area. It is now time for us to expand outside of our home town and help association professionals across the country to solve their unique marketing challenges.

Goal: Our goal is to provide a high level of association marketing expertise at a fair price in a convenient location.

Format: Our unique format strikes a balance between podium presentations and interactive roundtables. We have purposely developed a structure that optimizes the knowledge and expertise of both the presenters and the attendees. Unlike association-sponsored conferences for which we are frequently speakers and sometimes planners, the advantage of this format is that it allows a small, well defined group of individuals to learn together—making some friends and learning more than one can from a single audience question on what makes this special.

CAE Credits: 5 (attendee must submit to ASAE)

Presenters: Scott Oser, Kevin Whorton

"Homework": Before each session we ask all registrants to think about their challenges and what they want the speakers and the other attendees to help them address. We also ask registrants to bring materials they want reviewed as well.

Schedule

8:30am - 9:15am	Coffee and Networking
9:15am - 9:30am	Introductions and Goals
9:30am - 10:30am	Today's Marketing Essentials: Channels and Programs
10:30am - 10:45am	Break
10:45am - 11:45am	Tactics and Strategies for Maximizing Revenue
11:45am - 12:00pm	Break/Lunch Service
12:00pm - 1:00pm	Brainstorming: Challenges and Solutions
1:00pm - 2:00pm	Anatomy of Our Campaigns: Critical Choices/Success Factors
2:00pm - 2:15pm	Break
2:15pm - 3:15pm	Making the Most Out of Email
3:15pm - 3:30pm	Final Questions/Comments

Areas of Focus
The key elements of our presentation include:

Today's Marketing Essentials:
Channels and Programs
How can we best manage our mail, web, e-mail, phone, and other old media?
What do we do with social media and how important is it in the mix?
What are the keys to maximizing return from each channel?

Tactics & Strategies to Maximize Revenue
What are the keys to success for your program?
Where are the common-sense opportunities for maximizing ROI?

Group Discussion
Reviews of successful programs.
Compare your performance to common marketing benchmarks.
Diagnose your performance.
Identify areas where you have the greatest opportunity to improve.

Anatomy of A Campaign
Case studies to illustrate how to manage direct marketing and avoid mistakes you may not realize you're making.
Opportunities to learn from "top down," bite-sized case studies that illustrate key concepts and help provide perspective on your own marketing performance.

Does it work? All prior seminars have received fantastic reviews. After the session many of our attendees have remained in touch and we are always happy to advise attendees in areas where new issues crop up or you simply need more elaboration on points we have made in what can become a packed 7-hour program!