College of Association Marketing
Online and In-person Education Programs for Association Professionals
The College of Association Marketing is now offering both face-to-face seminars and webinars designed specifically with association professionals in mind.
Face to Face Seminars
Face-to-face seminars typically last 8 hours and follow our very successful format of part podium presentations and part interactivity.
Seminars generally cover all of the key areas of association marketing responsibilities, and the key areas where you have real opportunities to improve your association's bottom line:
-Budgeting & Planning
-Pricing & Offers
-Copy & Messaging
-Design & Branding
-Audience/List Management
-Vendor Management
-Integrated Marketing
-Channel Allocation
-Social media/raising awareness
Each seminar is designed to allow you to:
-Gain practical insights and ideas.
-Walk away with a better understanding of
what's working and what's not for your peers.
-Identify innovations that may be on your back
burner today but can be easy to implement.
-Consider the characteristics and the best
practices of the most successful associations.
Come prepared!
Parts of the event are very interactive. To get solutions that address your unique issues you are strongly advised to bring samples of your materials, results of your efforts and synopsis of your issues and challenges so that experts from among your peers and presenters can provide constructive criticism and offer new ideas and directions!
Webinars—NEW!
Both live and pre-recorded webinars are now being offered.
Webinars currently cover topics of critical importance to association professionals including:
-Basics of Social Media (Facebook, Twitter,
LinkedIn)
-Email marketing
-Database marketing
-Data analysis
-Multi-channel marketing plans
-Website usability
College of Association Marketing Blog—NEW!
Part of our goal is to share our experience and knowledge with the association community. We are very excited to be able to do this through thought provoking articles on our blog. Check it out and start commenting ASAP here.
Read short articles from marketing experts and stay on top of all of the latest educational offerings.
Sign up for our e-newsletter!
Thank you for coming to learn more about our series of educational offerings for association professionals, presented by some of the top marketing consultants and professionals working in the association field today.
Face to Face Programs:
Where:
Events are held at the Mathematical Association of America Conference Center
1529 18th Street, NW
Washington, DC (map)
or Society for Human Resource Management
1800 Duke Street, Alexandria VA
(please check event pages to confirm location)
Note: Space for these program is generally limited to 40 attendees, so early registration is advised.
Live Webinars:
No live webinars are currently scheduled. Please see below for an extensive list of recorded webinars.
Webinars On-Demand:
College of Association Marketing offers an extensive catalog of recorded webinars. These offerings are available for you to attend any time your schedule permits.
Who:
Content leaders:
Scott Oser and
40 years of combined experience in association marketing. They have worked with more than 100 association clients, served in key marketing execs positions in some of the largest trade associations, professional societies, and national charities in the
Guest Speakers:
We have assembled a team of experts to focus on the areas that we know are critical to associations.
Cedric Calhoun, Matthew D'Uva, Nancy Green, Shira Harrington and Sam Horn on branding, marketing, membership and communications for small staff associations.
Lewis Flax, Christopher Ware and John Bell on growing your non-dues revenue.
Evan Shubin on Meetings Marketing.
Lisa Sidletsky on using data to drive your membership marketing.
Maggie McGary, Ted LaBarbera, Deirdre Reid and Andy Steggles on social media.
Rich Lightfoot on improving your marketing through technology.
Dave Coriale, David Gammel and Rich Finstein on using technology to improve your marketing.
